Simple Session was sure one of the tastiest one through the years! Estonian freestyle skier and the youngest winner of Winter X-Games Kelly Sildaru launched her own brand of snacks called Kellybar at the event and boy, was that a treat!
Kelly had a whole Kellybar-land of her own at the arena, about which she also vlogged about:
The snacks are based on quark bars, also called kvarkbars that have been a popular snack in Estonia for more than 70 years and consumed more than 60 million times annually.
“Time has come for the rest of the world to discover these wonderful and legendary treats from Estonia,” said Kelly while presenting her new venture at Simple Session in Tallinn, one of the world’s most iconic action sport events.
According to Sildaru, the idea for her own line of nutritious and tasty snacks occurred to her while training high up in the mountains. “It is not easy to find quailty food up there,” commented the young freestyle champion. Her predicament found a quick solution after meeting with Estonian top chef Imre Kose and entrepreneur and investor Indrek Kasela who had already been keen on introducing Estonian kvarkbars to the world. “Since kvarkbar tastings around the world had demonstrated huge potential, we decided with Kelly that Kellybar snacks shoud be quark-based as well,” explained Kasela.
“Kelly was actively involved in all stages of developing the Kellybar,” commented top chef Imre Kose. “Kelly prepared her favorite foods to find the unique set of flavors, and then we selected the best ingredients and put them all together.” Sildaru was also involved in developing the package design.
Made of quark and traditionally coated with chocolate or caramel, this perfectly sized sweet snack is a dreamy crossover between a cheesecake and an ice cream, best served straight out of the fridge. Kellybars are produced in Saaremaa, an ecologically pristine island in the Baltic Sea.
Check out how the Simple Session riders took KellyBar for a test-bite: